Description
Complete Overview with hands-on use of Google Ads interface, its practical implementation & best insights of budgeting,reporting & taking actionable steps.
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Additional information
| Introduction to Pay Per Click | Psychology of Search Account Hierarchy Search Ads and Keyword Targeting Increasing Reach With Display Network Reaching Target Audiences The Buying Funnel The Paid Search Auction Setting and Measuring Marketing Goals How PPC Fits into the Digital Strategy |
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| Introduction to AdWords | Understanding New Interface Account Structure Keywords & Match Types Creating Text & Search Ads Ad Extensions Campaign Types & Settings Advertising Metrics |
| Key Concept implementation | Bidding & Bid Modifiers Quality Score AdWords Reports AdWords Tools |
| Display / Banner Marketing | What is Display Advertising in Google Ads? How are Banners bought & sold? Banner formats & their usage Creating & implementing display campaigns Advance Methods for Media Planning & Tracking |
| Video Ads | Getting Started on YouTube Ads Gaining Exposure and Measuring Impact Leveraging Mobile Video Ads |
| Google Ads for App | What is UAC Planning CPI campaigns Successfully implementing App Campaigns |
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